The break away
Willem van Zandbeek starts in 1988 at the famous Eindhoven advertising agency Kothuis. Here, he seizes the opportunity to set up his own PR branch. This is how Van Zandbeek & partners sees the light of day on the Paradijslaan. However, due to a difference of opinion, he decides to buy himself out in 1995. Willem is just 44 years old when he starts completely on his own with former colleague Ad van Beers and the young strategist Jos Feijen. The great adventure called entrepreneurship has begun. Wife Thérèse is his great support and confidant in the background.
